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Mind Gym
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Mind Gym
The Brief/Purpose

Mind Gym's offering gets complicated...so information architecture (IA) was a challenge on this project. Couple that with a new brand, new products and passionate CEO, and you've got a lot to look after. Even more impressive is that everything was done inside three months by a small project team.

Areas of concentration

  • IA
  • UX
  • UI (including micro animations etc)
  • Branding
My Role

Creative Director/Design Lead

Tasks: Direction; Guidance.

Audience
  • Business to Business
  • FTSE 100 Companies
  • S&P 500 Companies
  • Global Audience
Outputs
  • Website
Team

Another project where the team were able to pull off some great work with me acting as an advisor and doing light amount of hands on work. The fabulous Ekaterina led on this project, with some close work alongside the Head of Marketing.

  • Myself
  • Ekaterina Solomeina (Design)
  • Jen Cheung [Head of Marketing]
  • Coded externally by single developer through Wordpress
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